The HUGO brand presents innovative looks for men and women with a fresh, upbeatlifestyle. The 2011 Spring/Summer Collection again delivers on this promise and blendsimpeccable c
lassic tailoring with imaginative details and edgy styling.
The Spring/Summer collection was inspired by nature, but a strong urban vibe ispalpable throughout. The mood is soft and fluid, and thrives on the interplay between romantically prettyelements, strong tailoring and sportswear influences. As always, HUGO stands forexceptional quality, outstanding details and consummate cuts.
The season’s top highlights are ultra-feminine, short summer dresses in washed silkand silk belted jumpsuits that offer short- and long-leg options. The necklines on topsand dresses feature lavish waterfall and draping details that reflect and restate theflounce and flow of the silk fabrics.
The color story for Spring/Summer 2011 stars blue and violet, beige and browns, andblack and white. The core accent colors are rosé, fuchsia and red. Complementing themonochrome palette are three different prints that echo the collection’s nature theme: agraphic water lily, an abstract floral pattern in sunset hues, and a delicate petal designfor high summer.
The season’s key bag is a flat, rectangular shoulder style in gleaming leather, availablein a choice of navy or black. A selection of strap pumps in varying styles and colorscompletes the look.
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